The
Expression Club
Brand Identity | Environment Design | Menu & Collateral
Overview
The Expression Club is a vegan-friendly restaurant and cultural hub rooted in community, expression, and nourishment. Known for its soulful neo-soul atmosphere, it's a place where poetry, music, and conscious food come together to create an unforgettable experience.
The Expression Club is a vegan-friendly restaurant and cultural hub rooted in community, expression, and nourishment. Known for its soulful neo-soul atmosphere, it's a place where poetry, music, and conscious food come together to create an unforgettable experience.
Challenge
Design a brand identity that reflects the richness of Black culture, the warmth of soulful gatherings, and the elevated feel of a luxurious but welcoming space for food, art, and connection.
Design a brand identity that reflects the richness of Black culture, the warmth of soulful gatherings, and the elevated feel of a luxurious but welcoming space for food, art, and connection.
Solution
I created a brand system that blends rich, moody color palettes with gold accents, clean typography, and expressive visuals. The logo is bold yet elegant, evoking the energy of live performance and intimate conversation. The design supports The Expression Club’s mission to feed both body and soul, while making every guest feel seen, heard, and at home.
I created a brand system that blends rich, moody color palettes with gold accents, clean typography, and expressive visuals. The logo is bold yet elegant, evoking the energy of live performance and intimate conversation. The design supports The Expression Club’s mission to feed both body and soul, while making every guest feel seen, heard, and at home.
