Nurture Essence
Brand Identity | Strategy | Packaging Design
Overview
Nurture Essence is a skincare brand based in Taos, New Mexico, committed to helping people feel good in their skin—naturally. Specializing in products for mature skin and dry climates, the brand blends wellness, sustainability, and community into every formula.
Nurture Essence is a skincare brand based in Taos, New Mexico, committed to helping people feel good in their skin—naturally. Specializing in products for mature skin and dry climates, the brand blends wellness, sustainability, and community into every formula.
Challenge
Create a brand identity that radiates warmth, authenticity, and nourishment—mirroring their all-natural, eco-conscious skincare ethos while resonating with individuals seeking both beauty and balance.
Create a brand identity that radiates warmth, authenticity, and nourishment—mirroring their all-natural, eco-conscious skincare ethos while resonating with individuals seeking both beauty and balance.
Solution
I developed a calming, earthy visual identity grounded in soft organic tones, handwritten accents, and a logo mark inspired by natural elements found in the New Mexico desert. The packaging and collateral emphasize purity, care, and sustainability, encouraging customers to connect deeply with their skin and with themselves.
I developed a calming, earthy visual identity grounded in soft organic tones, handwritten accents, and a logo mark inspired by natural elements found in the New Mexico desert. The packaging and collateral emphasize purity, care, and sustainability, encouraging customers to connect deeply with their skin and with themselves.
